BRAND EMPOWERMENT AGENT
for HUMAN-CENTERED MARKETING
THROUGH STARTING MY CAREER in design working on highly recognizable brand marketing teams, I developed a strong foundational knowledge of what connects consumers to brands. It’s been a passion ever since. As a highly empathic artist, I am fascinated by the interplay of human psychology and brand bonding. I’m a student of human nature—it’s why I also write novels.
My deep, career-long work in this field informs and enriches my more expansive work as a Marketing Director. I view it as a natural progression to strategize for content and distribution channels that will trigger customers to act throughout their buying journey. It all works together.
When hiring me, you hire my path to a fully realized marketing machine starting with my work as an editorial illustrator, then, my work with commercial photographers, as a photo retoucher, a graphic designer, digital and visual designer, UX designer, video and content creator, blog writer and marketing professional.
Marketing Director and Acting Creative Director
Created and executed marketing plans and developed campaign strategies, social media, website pillar pages, managed SEM and SEO agencies, vendor co-operative advertising, content creation, copywriting. Spearheaded re-branding campaign and website re-design. Responsible for designing the company look and feel, messaging and brand system and creating asset library of graphics, video and still photography.
As a collaborative in-house design team member I worked on campaign development and executing seasonal directives, creating campaign toolkits and brand guidelines. In-store and trade show display planning, design, 3D rendering, schematics & work with fabricators.
Senior Graphic Designer
Improved brand impressions by updating and innovating marketing materials and advertising for Nautilus and its sub-brands Schwinn, Bowflex, and Universal. Art directed photo shoots and production staff.
Delivered email campaigns for product launches, sales and seasonal offerings. Digital banners, digital ads, web graphics and webpage design for adidas.com ecommerce store.
Production Designer Level III
Collaborated with Design Lead on campaign development and imagery. Hi-level Photoshop imaging, catalog and packaging design, presentations, 3D in-store displays and work with fabricators.
Graphic Designer, Digital Designer, Art Director
Short term projects for a variety of patrons including Ann Taylor LOFT, Intel, Payless Shoe Source Latin America, The Miami Heat, The San Antonio Spurs, Cascade AIDS Project, Papa Murphy’s Pizza & more.
If I'm not busy promoting my clients' brands, I'm either in Seattle, New York or San Fran catching contemporary art, reading or writing fiction, or shooting action adventure videos with Torbi, a cute but extremely feisty tortoise shell tabby playing a hired killer at our home studio in beautiful, lively NE Portland, OR. How can I help elevate your brand?
Tel: (503) 507-6092