Mixed Marital Arts Gym Alive MMA needed a distinguished brand that could stand out from competitors in the local MMA and jiu-jitsu community. I designed a logo based on the imposing image of the revered master teacher, black belt Marcello Salazar of the respected Brazilian Top Team in a pose typical of the successful participant of a cage match. The graphic is bold, conveys a winning spirit, as well as power and authority.
The Tribal Hoodie
Quite possibly the most significant branded item in the MMA and jiu-jitsu community is the hoodie. It serves as an identifier of tribe in a highly, highly competitive sport and business. At local cage fighting shows it proclaims alliance to your gym, thereby placing you in the local hierarchy. It is also the most highly coveted and often the most expensive swag item for sale in any gym.
For the design of the Alive logo, how it would read on a hoodie was always kept in mind. I strove for high visual impact, projected strength and made sure it would read well from a distance.